This is a very soft, squishy, and cute keychain. This is meant to look like a small bitten donut. You can attach this to your backpack, purse, or just add it to your collection. Donut is 1 3/4 " tall. You get to choose your toppings! (The toppping number is on the top, right corner of the picture) This comes with a keychain, not a cell phone strap. (the backpack is to show the squishy in use-thus, it is not for sale)