The Artwork of Yosiell Lorenzo
My name is Yosiell Lorenzo and my Storenvy shop is, “The Artwork of Yosiell Lorenzo”. I’m an illustrator, painter, sculptor, and designer based in Oakland, CA. Even though I paint and design, my main business focuses on prints and handmade resin figures known as Sicklings. In 2010, I decided to make the move from New Haven, Connecticut to the San...
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The Artwork of Yosiell Lorenzo
My name is Yosiell Lorenzo and my Storenvy shop is, “The Artwork of Yosiell Lorenzo”. I’m an illustrator, painter, sculptor, and designer based in Oakland, CA. Even though I paint and design, my main business focuses on prints and handmade resin figures known as Sicklings. In 2010, I decided to make the move from New Haven, Connecticut to the San Francisco Bay Area. I was working out of a small dimly lit studio apartment, jobless, but with a strong desire to live off of my artwork. On a cold winter’s night, Sicklings crawled from my imagination. This minimalistic figure would be easy to change and details, and still be recognizable. My first paintings in Oakland were based on Sicklings. In February 2011, I posted these paintings on my Storenvy shop. I sent out a newsletter to fans and a few blogs picked up my artwork. By the end of the week, the painting sold. My Storenvy shop allows me to reach a wide range of customers and fans in one easy place. After a few months, it was clear that Sicklings were very popular, and that Storenvy was a great way to market my products.
From there, I continued to do monthly releases of Sickling products and prints. Along with monthly releases, I worked on group and solo shows around the country. In November 2011, a friend suggested that I create 3D versions of Sicklings. Not only did I begin creating hand painted resin figures of my Sicklings, but the whole mythology surrounding these creatures began to take shape. My fans and customers were extremely enthusiastic regarding these new figures and business continued to grow. The color palette for Sicklings is often muted and the settings look aged and worn. I’m inspired by the old turn-of-the-century look; I want collectors to feel that they are buying a piece of something bigger than the figure, but also a small piece of an unfolding story, or a piece from another era. I make it a point to have a story for every figure I release. I believe if something comes with a story it adds more depth to the piece, it’ll make it easier for people to relate to the piece, not just beautiful art.
Around the same time Sicklings were born, I started illustrating prints based on song lyrics. The lyrics of songs often paint vivid pictures in my head. They really stimulate my imagination. My first few releases were prints mounted on wood. I spent many hours cutting and mounting each print, all ready to hang. Between the popularity of the Sicklings and the addition of prints, I soon outgrew my dimly lit studio and in February 2013, I rented a studio at Faultline Artspace, an artist collective. Faultline provides me many opportunities to interact with like-minded artists and to expand my skill set.
To me there is nothing more satisfying than hand making all of my work. I sculpt, mold, pour, and hand paint every resin figure released. My goal is to live off my work and slowly that is happening. The idea of having a full time 9-5 job seems so foreign to me, and I think that’s one of the biggest impacts running my own business has had on me. I’m in too deep and have invested too much; there is no going back now. Of course the hours are longer for me now than when I had a full-time job but the difference is that I’m building my dream, not helping someone else build theirs, and that alone makes all the work worth it. In hindsight, being unemployed was a blessing in disguise; without making that leap away from a 9-5 job, the fictional world of the Sicklings might not have become a reality.
Inspiration straight from the source
“I want collectors to feel that they are buying a piece of something bigger than the figure, but also a small piece of an unfolding story.”
Illustrator, Painter, Sculptor, and Designer at The Artwork of Yosiell Lorenzo
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